{"id":1743,"date":"2022-08-26T10:53:05","date_gmt":"2022-08-26T03:53:05","guid":{"rendered":"https:\/\/dt-corp.com.vn\/?p=1743"},"modified":"2022-08-26T10:53:05","modified_gmt":"2022-08-26T03:53:05","slug":"google-trends-la-gi-cach-su-dung-google-xu-huong-de-tang-hieu-qua-seo","status":"publish","type":"post","link":"https:\/\/dt-corp.com.vn\/?p=1743","title":{"rendered":"Google Trends l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng Google xu h\u01b0\u1edbng \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 SEO"},"content":{"rendered":"<h2 id=\"1-Google-trends-la-gi\"><strong>1. Google trends\u00a0l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Google trends hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Google xu h\u01b0\u1edbng, l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch c\u1ee7a Google. T\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u1edf\u00a0kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<p>Google xu h\u01b0\u1edbng s\u1ebd li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 li\u1ec7u bao g\u1ed3m so s\u00e1nh theo th\u1eddi \u0111i\u1ec3m, m\u1ee9c \u0111\u1ed9 quan t\u00e2m theo v\u00f9ng, c\u1ee5m t\u1eeb li\u00ean quan\u2026 T\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung b\u1eaft k\u1ecbp xu h\u01b0\u1edbng ho\u1eb7c l\u00ean c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng sao cho hi\u1ec7u qu\u1ea3 v\u00e0 th\u1ee9c th\u1eddi nh\u1ea5t.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi1.png\" alt=\"Google xu h\u01b0\u1edbng l\u00e0 g\u00ec?\" \/><figcaption class=\"caption-image\">Google xu h\u01b0\u1edbng l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<h2 id=\"2-Nhung-hang-muc-chi-so-noi-bat-cua-Google-xu-huong\"><strong>2.\u00a0Nh\u1eefng h\u1ea1ng m\u1ee5c, ch\u1ec9 s\u1ed1 n\u1ed5i b\u1eadt c\u1ee7a Google xu h\u01b0\u1edbng<\/strong><\/h2>\n<p>Khi b\u1ea1n truy c\u1eadp v\u00e0o website ch\u00ednh c\u1ee7a Google trends l\u00e0\u00a0<a href=\"https:\/\/trends.google.com\/trends\/?hl=vi\" target=\"_blank\" rel=\"nofollow noopener\"><strong>trends.google.com.vn<\/strong><\/a>, b\u1ea1n s\u1ebd th\u1ea5y h\u00e0ng lo\u1ea1t th\u00f4ng tin to\u00e0n c\u1ea7u, n\u1ed9i dung th\u1ecbnh h\u00e0nh th\u1eddi gian g\u1ea7n \u0111\u00e2y, xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u00e1c n\u0103m,&#8230;<\/p>\n<p>\u0110\u1ec3 ki\u1ec3m tra c\u1ee5 th\u1ec3 m\u1ed9t xu h\u01b0\u1edbng, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp t\u1eeb kho\u00e1 m\u00ecnh c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0o thanh t\u00ecm ki\u1ebfm. Sau kho\u1ea3ng \u00edt gi\u00e2y, Google trends s\u1ebd tr\u1ea3 v\u1ec1 cho b\u1ea1n k\u1ebft qu\u1ea3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm.<\/p>\n<p>T\u1ea1i trang k\u1ebft qu\u1ea3 n\u00e0y, Google xu h\u01b0\u1edbng\u00a0s\u1ebd \u0111\u01b0a cho ng\u01b0\u1eddi d\u00f9ng 4 h\u1ea1ng m\u1ee5c th\u00f4ng tin bao g\u1ed3m:<\/p>\n<p>&#8211;\u00a0<strong>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/strong>: T\u1ef7 l\u1ec7 th\u1ecbnh h\u00e0nh c\u1ee7a ch\u1ee7 \u0111\u1ec1 t\u1ea1i c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1.<\/p>\n<p>&#8211;\u00a0<strong>Th\u1eddi gian \u0111o l\u01b0\u1eddng<\/strong>: S\u1ed1 li\u1ec7u t\u0103ng tr\u01b0\u1edfng trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh: 4 gi\u1edd qua, 7 ng\u00e0y qua, 30 ng\u00e0y qua, 12 th\u00e1ng,&#8230;<\/p>\n<p>&#8211;\u00a0<strong>Nh\u1eefng ch\u1ee7 \u0111\u1ec1 li\u00ean quan<\/strong>: L\u00e0 c\u00e1c g\u1ee3i \u00fd xu h\u01b0\u1edbng c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 b\u1ea1n t\u00ecm ki\u1ebfm.<\/p>\n<p>&#8211;\u00a0<strong>C\u1ee5m t\u1eeb c\u00f3 li\u00ean quan<\/strong>: C\u00e1c g\u1ee3i \u00fd xu h\u01b0\u1edbng c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n t\u00ecm ki\u1ebfm.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi2.png\" alt=\"Ph\u00e2n t\u00edch xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo ch\u1ee7 \u0111\u1ec1 t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m\" \/><figcaption class=\"caption-image\">Ph\u00e2n t\u00edch xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo ch\u1ee7 \u0111\u1ec1 t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi3.png\" alt=\"Ph\u00e2n t\u00edch v\u1ecb tr\u00ed t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo ch\u1ee7 \u0111\u1ec1\" \/><figcaption class=\"caption-image\">Ph\u00e2n t\u00edch v\u1ecb tr\u00ed t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo ch\u1ee7 \u0111\u1ec1<\/figcaption><\/figure>\n<h2 id=\"3-Google-trends-dem-lai-nhung-loi-ich-gi\"><strong>3. Google trends \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec?<\/strong><\/h2>\n<h3 id=\"3-1-Nam-bat-xu-huong-nhanh-chong-nhat\"><strong>3.1\u00a0N\u1eafm b\u1eaft xu h\u01b0\u1edbng nhanh ch\u00f3ng nh\u1ea5t\u00a0<\/strong><\/h3>\n<p>Google xu h\u01b0\u1edbng\u00a0gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng tr\u00e0o l\u01b0u n\u00f3ng h\u1ed5i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, b\u00e1o \u0111\u00e0i. Ph\u1ea1m vi c\u1ee7a Google xu h\u01b0\u1edbng\u00a0kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong n\u01b0\u1edbc m\u00e0 c\u1eadp nh\u1eadt trends to\u00e0n c\u1ea7u. R\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ai \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, marketing v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n<p>Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, c\u00e1c s\u1ed1 li\u1ec7u, ch\u1ec9 s\u1ed1, bi\u1ec3u \u0111\u1ed3 m\u00e0 Google xu h\u01b0\u1edbng\u00a0cung c\u1ea5p c\u00f3 t\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c r\u1ea5t cao. L\u00e0 b\u1edfi, Google xu h\u01b0\u1edbng\u00a0l\u1ea5y to\u00e0n b\u1ed9 th\u00f4ng tin t\u1ea1i h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef Google.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi5.png\" alt=\"B\u1eaft k\u1ecbp xu h\u01b0\u1edbng x\u00e3 h\u1ed9i nh\u1edd Google Trends\" \/><figcaption class=\"caption-image\">B\u1eaft k\u1ecbp xu h\u01b0\u1edbng x\u00e3 h\u1ed9i nh\u1edd Google Trends<\/figcaption><\/figure>\n<h3 id=\"3-2-Do-luong-hieu-qua-marketing\"><strong>3.2\u00a0\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing\u00a0<\/strong><\/h3>\n<p>T\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin b\u1ea1n t\u00ecm ki\u1ebfm tr\u00ean Google xu h\u01b0\u1edbng\u00a0\u0111\u1ec1u \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u1ea3 khu v\u1ef1c \u0111\u1ecba l\u00fd \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 n\u01a1i c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng t\u1ed1t nh\u1ea5t. C\u00e1c marketer c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 khoanh v\u00f9ng khu v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao nh\u1ea5t.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 v\u1eady, v\u1edbi t\u00ednh n\u0103ng so s\u00e1nh ch\u1ee7 \u0111\u1ec1, t\u1eeb kho\u00e1, c\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra l\u1ef1a ch\u1ecdn v\u1ec1 key ch\u00ednh trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>V\u00ed d\u1ee5<\/strong>: N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n l\u00ean k\u1ebf ho\u1ea1ch marketing s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u thi\u00ean nhi\u00ean. Tr\u01b0\u1edbc khi qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp Google trends, t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 v\u00e0 ki\u1ec3m tra khu v\u1ef1c n\u00e0o \u0111ang c\u00f3 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng, d\u1ef1a v\u00e0o t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u0103ng gi\u1ea3m ng\u00e2n s\u00e1ch \u1edf t\u1eebng khu v\u1ef1c \u0111\u1ec3 v\u1eeba t\u1ed1i \u01b0u chi ph\u00ed, v\u1eeba \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>T\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 Google trends, ch\u1eafc ch\u1eafn k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n s\u1ebd \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n<h3 id=\"3-3-Lua-chon-tu-khoa-SEO\"><strong>3.3\u00a0L\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 SEO\u00a0<\/strong><\/h3>\n<p>SEO l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh trang web c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn hay kh\u00f4ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i l\u00ean c\u00e1c b\u1ed9 t\u1eeb kh\u00e1 c\u00f3 volume cao, \u0111\u1ed9 ph\u1ee7 s\u00f3ng t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh l\u1edbn, v\u00e0 \u0111\u1eb7c bi\u1ec7t v\u1eabn ph\u1ea3i \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p.<\/p>\n<p>V\u1edbi Google trends, b\u1ea1n s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1eeb kho\u00e1, \u0111\u00e2u l\u00e0 n\u01a1i c\u00f3 m\u1eadt \u0111\u1ed9 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t v\u00e0 nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan c\u00f3 ti\u1ec1m n\u0103ng. Nh\u00ecn chung, Google trends c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c cho nh\u1eefng SEOer m\u1edbi, ho\u1eb7c nh\u1eefng ai mu\u1ed1n c\u00f3 th\u00eam nhi\u1ec1u ngu\u1ed3n tham kh\u1ea3o tin c\u1eady.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi4.png\" alt=\"L\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 SEO b\u1eb1ng c\u00e1ch so s\u00e1nh c\u00e1c t\u1eeb kho\u00e1\" \/><figcaption class=\"caption-image\">L\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 SEO b\u1eb1ng c\u00e1ch so s\u00e1nh c\u00e1c t\u1eeb kho\u00e1<\/figcaption><\/figure>\n<h3 id=\"3-4-Theo-doi-doi-thu-canh-tranh\"><strong>3.4. Theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm m\u1ed9t c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nhanh ch\u00f3ng, \u0111\u01a1n gi\u1ea3n, Google xu h\u01b0\u1edbng\u00a0l\u00e0 m\u1ed9t g\u1ee3i \u00fd d\u00e0nh cho b\u1ea1n.<\/p>\n<p>M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1, s\u1ed1 li\u1ec7u nh\u01b0 nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c, nh\u01b0ng Google trends v\u1eabn l\u00e0m t\u1ed1t nhi\u1ec7m v\u1ee5 theo d\u00f5i t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c doanh nghi\u1ec7p, trong \u0111\u00f3 ch\u1eafc ch\u1eafn c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n<blockquote><p>Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 Google Trends, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u\u00a0<a href=\"https:\/\/www.sapo.vn\/blog\/google-tim-kiem-la-gi\" target=\"_blank\" rel=\"nofollow noopener\">Google search\u00a0l\u00e0 g\u00ec?<\/a>\u00a0t\u1eeb \u0111\u00f3 m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t c\u0169ng nh\u01b0 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p><\/blockquote>\n<h2 id=\"4-Cach-van-dung-Google-xu-huong-de-tang-hieu-qua-SEO\"><strong>4. C\u00e1ch v\u1eadn d\u1ee5ng Google xu h\u01b0\u1edbng\u00a0\u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 SEO<\/strong><\/h2>\n<h3 id=\"4-1-Toi-uu-hoa-noi-dung-theo-xu-huong-moi-nhat\"><strong>4.1\u00a0T\u1ed1i \u01b0u ho\u00e1 n\u1ed9i dung theo xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t<\/strong><\/h3>\n<p>N\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng, c\u00e1c SEOer c\u1ea7n t\u1ed1i \u01b0u ho\u00e1 t\u00ecm b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a ti\u1ec1m n\u0103ng. Ngo\u00e0i c\u00e1c c\u00f4ng c\u1ee5 chuy\u00ean nghi\u1ec7p, Google trends c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd ch\u00ednh x\u00e1c v\u1ec1 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 Google trends \u0111\u01b0a ra s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1eeb kho\u00e1, c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0o chi\u1ebfm t\u1ef7 tr\u1ecdng nhi\u1ec1u nh\u1ea5t\u2026 T\u1eeb \u0111\u00f3, c\u00e1c SEOer s\u1ebd c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u ph\u00f9 h\u1ee3p c\u1ea3i thi\u1ec7n n\u1ed9i dung v\u00e0 th\u1ee9 h\u1ea1ng.<\/p>\n<h3 id=\"4-2-Dieu-chinh-noi-dung-theo-cac-trends\"><strong>4.2\u00a0\u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung theo c\u00e1c trends<\/strong><\/h3>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m d\u00e0nh cho gi\u1edbi tr\u1ebb, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt tin t\u1ee9c x\u00e3 h\u1ed9i. Nh\u1eefng tr\u00e0o l\u01b0u th\u01b0\u1eddng mang t\u00ednh th\u1eddi v\u1ee5 nh\u01b0ng l\u1ea1i c\u00f3 \u0111\u1ed9 thu h\u00fat r\u1ea5t l\u1edbn. \u0110\u00f4i khi b\u1ea1n ch\u1ec9 c\u1ea7n th\u00eam 1 c\u1ee5m t\u1eeb trends v\u00e0o ti\u00eau \u0111\u1ec1 SEO c\u0169ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 click.<\/p>\n<h3 id=\"4-3-Dam-bao-huong-phat-trien-cua-tu-khoa\"><strong>4.3 \u0110\u1ea3m b\u1ea3o h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eeb kho\u00e1<\/strong><\/h3>\n<p>C\u00e1c k\u1ebf ho\u1ea1ch SEO th\u00e0nh c\u00f4ng l\u00e0 khi c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a \u0111\u1ea3m b\u1ea3o h\u01b0\u1edbng \u0111i, kh\u00f4ng l\u1ec7ch h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. \u0110\u1ec3 ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y, b\u1ea1n h\u00e3y l\u00ean Google xu h\u01b0\u1edbng, nh\u1eadp c\u1ee5m t\u1eeb kho\u00e1 v\u00e0 \u0111\u1ee3i k\u1ebft qu\u1ea3. B\u1ea1n s\u1ebd th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1eeb kho\u00e1 \u0111\u00f3 theo th\u1eddi gian.<\/p>\n<p>N\u1ebfu so s\u00e1nh th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e3 b\u1ecb ch\u1eefng l\u1ea1i ho\u1eb7c \u0111i xu\u1ed1ng trong th\u1eddi gian d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u1ea1i vi\u1ec7c c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c SEO t\u1eeb kho\u00e1 \u0111\u00f3 n\u1eefa kh\u00f4ng. T\u1eeb \u0111\u00f3 t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u00f3m n\u1ed9i dung li\u00ean quan cao theo t\u1eebng th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<h3 id=\"4-4-Ly-giai-nguyen-nhan-lien-quan-den-traffic\"><strong>4.4 L\u00fd gi\u1ea3i nguy\u00ean nh\u00e2n li\u00ean quan \u0111\u1ebfn traffic<\/strong><\/h3>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do cho v\u1ea5n \u0111\u1ec1 t\u1ee5t traffic, v\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng. Trang web c\u1ee7a b\u1ea1n \u0111ang c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh, b\u1ed7ng 1 ng\u00e0y traffic gi\u1ea3m d\u1ea7n v\u00e0 l\u00e0m \u0111\u1ee7 m\u1ecdi c\u00e1ch c\u0169ng kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c, b\u1ea1n h\u00e3y l\u00ean Google xu h\u01b0\u1edbng, t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n, bi\u1ebft \u0111\u00e2u ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y n\u1eefa.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi6.png\" alt=\"Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i traffic\" \/><figcaption class=\"caption-image\">Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i traffic<\/figcaption><\/figure>\n<h3 id=\"4-5-Tim-kiem-nhung-noi-dung-thay-the-cac-chu-de-cu\"><strong>4.5 T\u00ecm ki\u1ebfm nh\u1eefng n\u1ed9i dung thay th\u1ebf c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u0169<\/strong><\/h3>\n<p>B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i b\u1ecf \u0111i to\u00e0n b\u1ed9 n\u1ed9i dung c\u0169, thay v\u00e0o \u0111\u00f3 l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c ch\u1ee7 \u0111\u1ec1 SEO m\u1edbi tr\u00ean Google xu h\u01b0\u1edbng. T\u1eadn d\u1ee5ng song song hai ngu\u1ed3n l\u1ef1c n\u00e0y, s\u1ebd \u0111\u1ea3m b\u1ea3o cho b\u1ea1n v\u1ec1 m\u1eb7t t\u1ef7 tr\u1ecdng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"4-6-Lua-chon-cac-tu-khoa-SEO-phu-hop-xu-huong\"><strong>4.6 L\u1ef1a ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a SEO ph\u00f9 h\u1ee3p xu h\u01b0\u1edbng<\/strong><\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1c b\u1ed9 t\u1eeb kh\u00f3a SEO th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 quen thu\u1ed9c nh\u01b0 Ahref, Keywords tool, SpinEditor,.. th\u00ec ngay h\u00f4m nay b\u1ea1n c\u00f3 th\u1ec3 th\u1eed d\u00f9ng Google xu h\u01b0\u1edbng \u0111\u1ec3 ch\u1ecdn t\u1eeb kho\u00e1.<\/p>\n<p>M\u1ed7i ng\u00e0y, Google xu h\u01b0\u1edbng \u0111\u1ec1u s\u1ebd c\u1eadp nh\u1eadt nh\u1eefng trends \u0111ang th\u1ecbnh h\u00e0nh nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, c\u00e1c SEOer c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y \u0111\u1ec3 l\u00ean c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed9i dung ph\u00f9 h\u1ee3p, nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n<h3 id=\"4-7-Cap-nhat-cac-tin-tuc-nong-hoi-tren-website\"><strong>4.7 C\u1eadp nh\u1eadt c\u00e1c tin t\u1ee9c n\u00f3ng h\u1ed5i tr\u00ean website<\/strong><\/h3>\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch t\u0103ng traffic c\u1ef1c hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c SEOer c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay cho trang web m\u00e0 m\u00ecnh qu\u1ea3n l\u00fd. B\u00ean c\u1ea1nh vi\u1ec7c t\u00ecm t\u1eeb kho\u00e1 trending, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c n\u1ed9i dung xu h\u01b0\u1edbng n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung c\u1ee7a web.<\/p>\n<p><strong>V\u00ed d\u1ee5<\/strong>: Trang web c\u1ee7a b\u1ea1n l\u00e0m v\u1ec1 th\u1ea9m m\u1ef9, h\u00f4m nay c\u00f3 1 ph\u00e1t ng\u00f4n c\u1ee7a 1 b\u00e1c s\u0129 th\u1ea9m m\u1ef9 khi\u1ebfn c\u00e1c k\u00eanh \u201cd\u1eady s\u00f3ng\u201d. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh tin t\u1ee9c n\u00e0y tr\u00ean trang web v\u00e0 ghi ngu\u1ed3n (n\u1ebfu c\u00f3). K\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt SEO ch\u1eafc ch\u1eafn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng bi\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi.png\" alt=\"C\u1eadp nh\u1eadt c\u00e1c tin t\u1ee9c n\u00f3ng h\u1ed5i tr\u00ean website\" \/><figcaption class=\"caption-image\">C\u00e1c tin n\u00f3ng h\u1ed5i lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt tr\u00ean\u00a0Google xu h\u01b0\u1edbng<\/figcaption><\/figure>\n<h2 id=\"5-Cach-tham-gia-cac-khoa-hoc-Google-trends-mien-phi\"><strong>5. C\u00e1ch tham gia c\u00e1c kh\u00f3a h\u1ecdc Google trends mi\u1ec5n ph\u00ed<\/strong><\/h2>\n<h3 id=\"5-1-Cach-tham-gia-cac-khoa-hoc-Google-trends\"><strong>5.1 C\u00e1ch tham gia c\u00e1c kh\u00f3a h\u1ecdc Google trends<\/strong><\/h3>\n<p>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng Google trends, Google \u0111\u00e3 thi\u1ebft k\u1ebf cho ng\u01b0\u1eddi d\u00f9ng kho\u00e1 h\u1ecdc t\u00ecm hi\u1ec3u Google trends, c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 Google trends hi\u1ec3n th\u1ecb v\u00e0 c\u00e1c th\u00f4ng tin m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1eeb c\u00f4ng c\u1ee5 n\u1ed5i ti\u1ebfng n\u00e0y.<\/p>\n<p>Kh\u00f3a h\u1ecdc n\u00e0y l\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. \u0110\u1ec3 tham gia kh\u00f3a h\u1ecdc, b\u1ea1n ch\u1ec9 c\u1ea7n click v\u00e0o \u0111\u01b0\u1eddng link sau:\u00a0<a href=\"https:\/\/newsinitiative.withgoogle.com\/training\/lessons?tool=Google%20Trends&amp;image=trends\" target=\"_blank\" rel=\"noopener\">Kho\u00e1 h\u1ecdc Google Trends mi\u1ec5n ph\u00ed<\/a><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi-0999999.png\" alt=\"C\u00e1ch tham gia c\u00e1c kh\u00f3a h\u1ecdc Google trends\" \/><figcaption class=\"caption-image\">C\u00e1c kh\u00f3a h\u1ecdc Google trends<\/figcaption><\/figure>\n<h3 id=\"5-2-Huong-dan-dang-ky-su-dung-Google-Trends\"><strong>5.2 H\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Google Trends<\/strong><\/h3>\n<p>\u0110\u1ec3 nh\u1eadn tin t\u1ee9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n quan t\u00e2m nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo h\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Google xu h\u01b0\u1edbng d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p><strong>B\u01b0\u1edbc 1<\/strong>: Truy c\u1eadp v\u00e0o trang\u00a0<a href=\"https:\/\/trends.google.com.vn\/\">https:\/\/trends.google.com.vn\/<\/a><\/p>\n<p><strong>B\u01b0\u1edbc 2<\/strong>: T\u1ea1i g\u00f3c tr\u00e1i m\u00e0n h\u00ecnh \u2192 Ch\u1ecdn \u201c\u0111\u0103ng k\u00fd\u201d<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-xu-huong-la-gi-9090.png\" alt=\"H\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Google Trends\" \/><figcaption class=\"caption-image\"><\/figcaption><\/figure>\n<p><strong>B\u01b0\u1edbc 3<\/strong>: Ch\u1ecdn v\u00e0o icon h\u00ecnh d\u1ea5u c\u1ed9ng (+) b\u00ean g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh \u2192 Ch\u1ecdn 2 m\u1ee5c sau:<\/p>\n<p><strong>Ch\u1ee7 \u0111\u1ec1<\/strong>: L\u00e0 c\u1eadp nh\u1eadt c\u00e1c trends ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3, b\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp t\u00ean ch\u1ee7 \u0111\u1ec1 \u2192\u00a0<strong>Ch\u1ecdn \u201ckhu v\u1ef1c\u201d \u2192 Ch\u1ecdn t\u1ea7n su\u1ea5t (tu\u1ea7n\/th\u00e1ng) \u2192 B\u1ea5m \u0111\u0103ng k\u00fd<\/strong><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-trends-0909.png\" alt=\"H\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Google Trends\" \/><figcaption class=\"caption-image\"><\/figcaption><\/figure>\n<p><strong>N\u1ed9i dung t\u00ecm ki\u1ebfm th\u1ecbnh h\u00e0n<\/strong>h: L\u00e0 t\u1ea5t c\u00e1c c\u00e1c trends thu\u1ed9c m\u1ecdi ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt m\u1ed7i ng\u00e0y tr\u00ean Google Trends. Ch\u1ecdn \u201c<strong>Khu v\u1ef1c\u201d \u2192 Ch\u1ecdn \u201clo\u1ea1i xu h\u01b0\u1edbng\u201d \u2192 Ch\u1ecdn \u201cT\u1ea7n su\u1ea5t\u201d (Lu\u00f4n\/ng\u00e0y 1 l\u1ea7n\/ tu\u1ea7n 1 l\u1ea7n) \u2192 B\u1ea5m \u0111\u0103ng k\u00fd<\/strong><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.dktcdn.net\/files\/google-trends-la-gi-090908.png\" alt=\"H\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Google Trends\" \/><figcaption class=\"caption-image\"><\/figcaption><\/figure>\n<p><strong>T\u1ed5ng k\u1ebft<\/strong><\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 ch\u1ee7 \u0111\u1ec1 Google trends, Google xu h\u01b0\u1edbng l\u00e0 g\u00ec, t\u00e1c d\u1ee5ng c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng Google trends m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong SEO. Ch\u00fac c\u00e1c b\u1ea1n s\u1ebd s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb cho trang web c\u1ee7a m\u00ecnh v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n trong nh\u1eefng b\u00e0i blog ti\u1ebfp theo<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 ch\u1ee7 \u0111\u1ec1\u00a0<a href=\"https:\/\/www.sapo.vn\/blog\/google-xu-huong-la-gi\" target=\"_blank\" rel=\"noopener\"><strong>Google trends l\u00e0 g\u00ec<\/strong><\/a>, t\u00e1c d\u1ee5ng c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng Google trends m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong SEO. Ch\u00fac c\u00e1c b\u1ea1n s\u1ebd s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb cho trang web c\u1ee7a m\u00ecnh v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n trong nh\u1eefng b\u00e0i blog ti\u1ebfp theo.<\/p>\n<p>Theo:<a href=\"https:\/\/www.sapo.vn\/blog\/google-xu-huong-la-gi\"> Sapo.vn<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">1. Google trends\u00a0l\u00e0 g\u00ec? Google trends hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Google xu h\u01b0\u1edbng, l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch c\u1ee7a Google. T\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u1eadp","protected":false},"author":3,"featured_media":1744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dt-corp.com.vn\/wp-content\/uploads\/2022\/08\/google-xu-huong-la-gi7.webp","_links":{"self":[{"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/1743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1743"}],"version-history":[{"count":1,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/1743\/revisions"}],"predecessor-version":[{"id":1745,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/1743\/revisions\/1745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=\/wp\/v2\/media\/1744"}],"wp:attachment":[{"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dt-corp.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}